Upon review of probably thousands of websites over the years, we have come to the conclusion that in order for your organization to be successful on the Internet, three key elements must be accomplished:
Without all three, your site’s effectiveness is greatly diminished.
If you’ve got great content and effective strategies and tactics, yet poor design and navigation, visitors will either close their browsers or press the back button to go to their previous site.
Don't attempt to tag, label, and identify every single item. Focus on those things that are most important for your credibility.